Tuesday, 15 February 2011



The post consumer is our target market for our assignment. We as a society are slowly declining from the consumer era and moving into the post consumer era. People are becoming more environmentally friendly especially with the phrase 'reduce, reuse, recycle' becoming more prominent in many businesses and services. I found the diagram above very informative and helpful when searching for an understanding of the post consumer.

As a group project we have been given the task of coming up with a business plan or service which would attract the 'post consumer'. On our first meeting concerning this project we brainstormed around the idea of post consumerism, what it is, who the post consumer typically may be and why. A lot of interesting points where raised which we recorded as a brainstorm poster in the form of a mind map which you can see below.